The Open House with Style Networking event was a success! Here are a few pictures from the event and of our booth! Thanks to all that stopped by!
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, June 17, 2010
Wednesday, June 2, 2010
What We've Been Reading Lately......
Wordpress For Business Great article on the value of blogging and common questions answered on navigating wordpress.
27 Things Entrepreneurs Must Do To Get Known Creative and innovative ideas to get your companies name out there.
The Next Wave Of Digital Marketing Trends This article lists and explains 4 up and coming digital marketing trends sure to impact small businesses soon.
10 Ways To Stretch Your Marketing Budget Simple and useful tips to maximize your marketing efforts without breaking the bank.
Thursday, April 15, 2010
Networking and Social Media Marketing 101
When starting a business hearing the word “free” is music to your ears, so this week’s blog focuses on two areas where you can market your new business freely! Networking and social media shouldn't be thought of as the poor man's advertising though. They increasingly are becoming a crucial piece in building brand's in today's market. But before you get started here is the cliff notes version on the Do’s and Don'ts when it comes to conquering these areas.
Do attend as many networking events as you can to get your name out there. You never know what business connections or future clients you might meet. However, the key here is to be personable!
Don’t talk all about yourself or jump into what your company might be able to do for them. No one likes a pushy sales guy, so don’t be that guy (or girl)!
Do treat the experience as a first date- engage them, ask questions and genuinely act interested in what they are saying. Then if you have something that might help them out or be of interest to them mention it casually.
Do exchange business cards. You want to be able to follow up with your new contact so make sure to swap cards.
Don’t immediately go home and call them! Haven’t you heard this in dating? Well it’s also true in business! You don’t want to appear desperate. Give it a day or two and follow up with an e-mail. This way they can respond when they have time and if you don’t get a response, well then you get the hint.
Do dress professional. Its fine to dress casual but it is quite another to wear your ripped jeans and tennis shoes. First impressions are key and although people say they don’t judge, they totally do. So dress to impress!
Don’t over post. Yes your fans and followers want to hear about your business but they don’t want so much info that it is consuming the whole homepage of their Facebook.
Do update regularly. (Now I know I just said don’t over post, so there is a fine line between too much info and not enough info). With that being said, the thing I hate the most is when a company or restaurant hasn’t updated content for over a month or for that matter over a week. By not updating regularly it makes it seem as if you don’t care about your followers. Your followers are your biggest fans so keep them updated!
Do link your social media sites together. If you have a website you should have a social media widget connecting all your pages together. If you are on Facebook you should list your other social media links and so on. This is important so that your customers and clients can easily fan you, tweet you or follow your blog. Without the links in plane sight most likely your following won’t know you are even using social media.
Don’t make it all about you. Yes, your fans and followers want to be updated on your latest business happenings but they also want to be engaged. Throw out questions to your audience (example: If you’re a restaurant, ask your fans what there favorite dish is or if you are a boutique, what trends are your fans loving). These types of engaging questions allow your audience to interact with you. They can also be a source of inspiration and insight into what your audience likes, dislikes etc.
Do post interesting and relative articles to your social media sites. Did you read an interesting article that relates to your business? Well I’m sure your following would love to be able to read about it too!
Do synchronize your social media layouts. By this I don’t mean they need to be identical, but they all should have your logo as your profile picture, similar colors and flow between sites. The last thing you want is a hodge-podge of social media with no real overall design concept.
Now go on get out there!
-Vanessa
Networking
Do attend as many networking events as you can to get your name out there. You never know what business connections or future clients you might meet. However, the key here is to be personable!
Don’t talk all about yourself or jump into what your company might be able to do for them. No one likes a pushy sales guy, so don’t be that guy (or girl)!
Do treat the experience as a first date- engage them, ask questions and genuinely act interested in what they are saying. Then if you have something that might help them out or be of interest to them mention it casually.
Do exchange business cards. You want to be able to follow up with your new contact so make sure to swap cards.
Don’t immediately go home and call them! Haven’t you heard this in dating? Well it’s also true in business! You don’t want to appear desperate. Give it a day or two and follow up with an e-mail. This way they can respond when they have time and if you don’t get a response, well then you get the hint.
Do dress professional. Its fine to dress casual but it is quite another to wear your ripped jeans and tennis shoes. First impressions are key and although people say they don’t judge, they totally do. So dress to impress!
Social Media
Don’t over post. Yes your fans and followers want to hear about your business but they don’t want so much info that it is consuming the whole homepage of their Facebook.
Do update regularly. (Now I know I just said don’t over post, so there is a fine line between too much info and not enough info). With that being said, the thing I hate the most is when a company or restaurant hasn’t updated content for over a month or for that matter over a week. By not updating regularly it makes it seem as if you don’t care about your followers. Your followers are your biggest fans so keep them updated!
Do link your social media sites together. If you have a website you should have a social media widget connecting all your pages together. If you are on Facebook you should list your other social media links and so on. This is important so that your customers and clients can easily fan you, tweet you or follow your blog. Without the links in plane sight most likely your following won’t know you are even using social media.
Don’t make it all about you. Yes, your fans and followers want to be updated on your latest business happenings but they also want to be engaged. Throw out questions to your audience (example: If you’re a restaurant, ask your fans what there favorite dish is or if you are a boutique, what trends are your fans loving). These types of engaging questions allow your audience to interact with you. They can also be a source of inspiration and insight into what your audience likes, dislikes etc.
Do post interesting and relative articles to your social media sites. Did you read an interesting article that relates to your business? Well I’m sure your following would love to be able to read about it too!
Do synchronize your social media layouts. By this I don’t mean they need to be identical, but they all should have your logo as your profile picture, similar colors and flow between sites. The last thing you want is a hodge-podge of social media with no real overall design concept.
Now go on get out there!
-Vanessa
Friday, April 9, 2010
New Clients Spotlight
Dr. Blanchard and Dr. Richardson Family Dentistry- Marketing Mix Studio is currently working on a webpage for Denver's 5280 top of the town dentists!
Priceless Memories Photography- Based in El Paso, Texas, Patricia Bonilla, specializes in wedding, quincenearas, graduations, family portraits, reunions, maternity and child photography. Marketing Mix Studio created her Facebook fan page!
Chef Vary- She is from Florence, Italy but comes to the U.S. to prepare food demonstrations, cook for clients and host special events. Some of her clients include Bloomingdales in San Francisco and various golf courses in Colorado. She is an amazing chef and her food is decadent! She is coming to Marketing Mix Studio to help create brochures for her U.S. tours!
Priceless Memories Photography- Based in El Paso, Texas, Patricia Bonilla, specializes in wedding, quincenearas, graduations, family portraits, reunions, maternity and child photography. Marketing Mix Studio created her Facebook fan page!
Chef Vary- She is from Florence, Italy but comes to the U.S. to prepare food demonstrations, cook for clients and host special events. Some of her clients include Bloomingdales in San Francisco and various golf courses in Colorado. She is an amazing chef and her food is decadent! She is coming to Marketing Mix Studio to help create brochures for her U.S. tours!
Monday, March 8, 2010
Spotlight on Tanette's Tasty Treats- New Client!
After trying one of Tanette's cake creations I was hooked! She created a truly custom Boston Red Sox's birthday cake for my husband. Not only was this cake amazing to look at, it tasted wonderful! After realizing she didn't have a Facebook fan page I insisted Marketing Mix Studio make one for her! If you live in Colorado and need a custom cake, cupcakes or cheesecake you can find her on Facebook and at her webpage: http://www.tanettestastytreats.com/
Tanette's Tasty Treats Facebook Fan Page Become a Fan of her new Facebook fan page that Marketing Mix Studio created!
Useful Articles On Marketing, Small Business and the Entrepreneurial Spirit!
If your embarking on starting a new business or are struggling with marketing in a down economy, you must read these articles! They offer great tips and insight into what marketing strategies work and how to increase business. In the article titled "59 ways to grow your business credibility and experience" the top 10 tips are services offered by Marketing Mix Studio!
59 Ways To Grow Your Business Credibility and Experience
Marketing Strategies In A Weak Economy
10 Tips To Starting A Small Business
59 Ways To Grow Your Business Credibility and Experience
Marketing Strategies In A Weak Economy
10 Tips To Starting A Small Business
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