Most people associate the word “organic” with fruits and vegetables. Well I’m here to relate it to something entirely different, the internet. Specifically search engine optimization (SEO for short). But before your eyes start glazing over and I loose you, I want to explain what SEO is, how it works and most importantly why it is imperative to your business. To get technical, SEO by definition is the method of improving the quantity and/or quality of traffic to a web site from search engines. SEO has become increasingly important due to the popularity of Google, Yahoo and Bing search engine usage. I mean if you ask anyone, I’m sure they Google on a daily bases things, places or if going on a first date, maybe a prescreen search of a person (oh come on admit it!)
But one may wonder how do search engines pick the top spots for what comes up when something is searched? Well to begin, there are two types of SEO, paid and organic. Paid SEO is when a company pays Google, Yahoo or Bing to be the top listed when someone searches a word pertaining to their business. For example, when you Google “boots” two paid advertisements come up at the top of the page and are highlighted in yellow. You also have paid advertisements listed on the far right column of the page. Those boot businesses are paying Google to be on the first page and the company is usually charged on a per click bases by Google for being able to advertise on the first page of a search. However, the “meat” of the content which is listed in white on the left hand side are non-paid or organic SEO. That means the little spiders that read through the content of every website in the internet universe picked these sites as the best pertaining to the keyword “boots” and they were not paid for. So if little spiders read through everyone’s website to pick the best ones and it’s free, why would you want to pay to come up on the top of a search? Well in using organic SEO, there are specific things your site has to contain in order to be picked out by the spiders as the top website for certain keywords. If you don’t understand or know what the spiders are looking for it is easy for them to skip over your website or not pick up on the keywords you were intending. It is also challenging (but not impossible) to compete with all of the thousands of websites on boots for yours to come up on top, unless you know how many keywords to use, where to put them and how to effectively use them.